A happy customer is a returning customer. Customers are more likely to return to the retailer in the future if they have a pleasant experience while shopping for the first time with a particular retailer. With the personalized services provided by AR and VR technologies, the chances of the user having a positive experience are very high. The customer is likely to return to the same retailer for shopping in the future. The chances of product returns are also very low. VR and AR in retail will help companies retain their customers and achieve profits even in a highly competitive market. Early implementers will have the edge over other businesses who venture late into the augmented and virtual reality segment.