Winemakers Relying on Augmented Reality for Raising Consumer Engagement

Wine brands from Australia and Chile are using innovative and immersive methods for remote consumer engagement using augmented reality.

Australian winemaker Zonte and Chile-based Pengwine are utilising augmented reality technology creatively for raising engagement and boosting sales of their products. The winemakers are collaborating with AR solutions company DRNK:AR for crafting custom AR experiences on bottle labels. These are encouraging potential consumers to interact with the products being offered by the companies.

Consumers in Australia are familiar with Zonte’s Footstep brand. The origin of this name has an interesting story that is mostly overlooked by many of its consumers. Now, there is a clear way for people to look for the brand’s story with the help of AR technology. The AR platform is helping the brand gain access to more consumers and enabling it to tell its stories in a more engaging way.

Zonte, the Adelaide-based brand has come up with a mascot that looks like a giant wombat or Diprotodon. It is named Zonte and will help consumers learn about stories related to the winery. Anna Fisher, from Zonte’s Footstep, expressed that Zonte has been portrayed as a vivacious character who loves banter on its website. She explained that the character was not being highlighted fully as people had to scroll through texts to discover the story.